YOUTUBE STRATEGY
& MEDIA PRODUCTION

 

You Have What it Takes

Build an audience through social media / Gain more interactions and drive traffic to the main website / Increase contact with potential customers through email or phone call



➜ Start YouTube

 

YouTube Wants You to be Useful to YouTube.
When Your Content Keeps Viewers on YouTube, Youtube Will Push Your Content to New Viewers.

 

Youtube Monetization Requirements

  

1,000 Subscribers

You have to provide value. viewers are selfish, they only want to know what you can do for them. Provide a level of value by challenging a thought, education of a subject, or entertainment. The average viewer takes multiple videos of your content to decide whether or not to subscribe. The goal is binge-worthy content.

4,000 Watch-time Hours

The level of engagement any given video has will ensure that it triggers the algorithm, enabling YouTube to promote and push the video for as long as it performs well. This is the key to increasing your watch-time hours.

 

Elements of a YouTube Channel

 

① YouTube Branding System
/ Channel not Just Videos

  

You want your channel to be ready and waiting to blow up when it eventually starts to trigger the algorithm. The algorithm is designed to keep viewers on YouTube for as long as possible. Once you have a video that causes a viewer to look into your channel, that is the key moment where not only does a video do well, the channel that produced it completes its credibility.

② Thumbnails and Title Development
/ This is Packaging Design

  

Just like products on the shelf at a market, Youtube is a shopping experience, thumbnails are the first point of contact that a potential viewer has to make a decision to click though, make it clear, and adjust for focus, maximize this real estate. Titles are your key to ranking in search, ranking in search is the key to get your first initial views and convert that person into a subscriber. Keywords and SEO are part of this packaging design experience; it is very much like an equation.

 

Make It Master It Make It Matter

 

③ Value: Keyword Search
/ Data Points and SEO

  

Setting up your videos to perform well in search is going to ensure you are meeting the viewers of YouTube with value. When no one knows who you are, they will not care to listen unless you present yourself as useful or helpful first, value to the viewer is paramount.

④ Watch your Analytics
/ Subscribers Expect Branding

  

YouTube gives you all the tools to ensure you have enough data to make critical decisions regarding your channel and what types of videos perform well for you. This allows you to adjust and pivot due to any. number of trends that you analytics may present. Branding is one way to ensure your channel has the fuel to go far, it engages the viewer with intention. Your favorite brands practice this.

Always Provide Value to the Viewer

 

Subscribers Want to
Feel Something

  

All successful media has an element of arch and story. This is the driving force that allows commercial television shows and your favorite YouTube personalities to keep making content; they are engaging in a type of dramatic way to make you feel something.

 

Videos don’t blow up
Channels blow up

  

Your channel will serve as a rabbit hole when the time comes. Much of life’s exchanges are between individuals who were willing to show up first and foremost, and that initial effort is most heavy when just starting. Consistency and commitment to show up on YouTube will give you the most data and afford the best strategies to continue.

① Content and Concepts

Solve a problem, educate your community, provide a level of entertainment, these are driving factors for any message to move forward and go far.


② Shooting Schedule

We will develop a system of events that allow us to collect the elements needed to produce the quality and quantity of helpful videos we seek. A schedule will consolidate efforts and allow creative ideas to be executed with a level of repeatability and expectation.


③ Shot Lists / Production Notes

We will develop a system of shots that are standardized and categorized, allowing Nate to predict and calculate the way he shoots our videos. Having a shot list will give Nate a repeatable method to shooting interior spaces and following a subject. Repetition will allow us to make useful production notes and critique the shots in order to make them better each time and more streamlined for us to plan and for Nate to capture (home court advantage).


 
➜ Level 01

 

80—20 Rule:
80% of your potential viewers want free info,
the other 20% are likely to subscribe and engage.

 

Channels Produce Shows

When a viewer enters your channel homepage, they will be looking for a few indicators of what your channel is actually about, this opportunity allows the viewer to make a decision to either view more content, subscribe or move on. Making your channel themes and subject matter clear to the viewer is going to make the individual decision making easier and will give us clearer results. The bait dictates the type of fish.

 
 

Start Youtube Right
/ Best foot forward

  

Credibility is a key factor in growing an audience through a YouTube channel. The appearance and packaging of a channel and a personal brand are more important now than ever. With so many available resources and creative applications for the individual to create video content, the expectations for even brand new channels are set high.

 

Obscurity and Popularity

  

When you do not have a set audience, there is an opportunity to grow as the individual talent, the actual star of your show. To ensure that in the event that you start to see early channel growth and have it continue, You will want to have had a chance to settle your personality on screen. Use your season of obscurity to prepare you for the potential season of popularity.

① Video Titles

Search Engine Optimization (SEO) is a key factor when defining your position on YouTube. You want viewers who are searching for you are talking about, to be able to find you. The titles of your videos should be strategic to help maximize your chances of your content being found and watched.

② Thumbnails

(Designed and Targeted) Just like packaging design and retail marketing, the thumbnail of your videos is the main opportunity to attract potential viewers to click on one of your videos. Having a clear message will allow you to attract potential viewers with more likelihood of viewing your channel homepage or even subscribing to the channel.

③ Channel Packaging

The overall system of your channel and its branding is going to set your apart from others in your niche, as well as bring a sense of confidence and competence in your content. Authenticity and understanding of your subject matter will allow you to maintain a channel in the most streamline manner possible. All aspects of your channel should be used to maximize the channel’s performance specifically.

YouTube is About You It is Also About Your Viewers.
Personality is Vital / Always Provide Value / Speak to Your Community

Focus and Clarity

  

Tell stories and provide value to your community and potential clients. We will develop a program of episodes that will provide your audience some focus and clarity to your knowledge and experience and how that can benefit them. People want to know what they are getting themselves into, and they want useful information for free.

① Your Reach

Finding your audience is going to require all your communication skills, YouTube is an extremely powerful tool once you have learned how to use it. In understanding your YouTube obstacles, you need to start uploading videos to receive feedback in your analytics. Having a focus and understanding of where your current viewers are coming from will allow you to maximize your reach.

② Provide Value

What information would benefit your community as a whole, what should buyers know about sellers? what should sellers know about developers? What case studies can you teach from? What experiences do you want to continue, or discontinue?

③ Goals / Results

Building an audience takes time, it is a relationship that has to develop naturally, based on honesty and trust. Your personality and the behavior of your operation are at the front of the business, allow your current positioning to be a starting point, and allow the viewer the opportunity to watch you grow, and in turn, include them on your journey, allow them to invest their interest in you.

Value is Key

  

YouTube is used most often to solve a problem, to gain knowledge, or to facilitate a decision making situation. Offering some level of educational material is a key area in communicating a message to an audience, and to build a potential following, creating a community. Personal branding allows you to tackle topics with your personal knowledge and experience. No one can do anything the way that you do.

  1. Develop Your Message

  2. Create a Schedule

  3. Maximize Your Offering

  4. Present to Community

  5. Engage with Individuals


 
➜ Level 02

 

Shows Tell Stories

 

Prepare and Pivot for Growth

  

When just starting out on YouTube, it will be slow growth at first, to expedite your gains, you will have to build a large enough library of content to sustain a conversion rate of new viewers to subscribers. However, once you have some subscribers coming through, you must pivot your strategy to maintain your current subscribers while catering to new viewers. You need to keep current subscribers and attract new ones; constant new viewers leads to new subscribers.

① Tell Stories

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

② New Viewers

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

③ Current Subscribers

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.


 
➜ Level 03

 

Stories are About Characters

 

Monetize the Channel

  

Reaching the required 1,000 subscribers to monetize your channel, is going to rely on your ability to be relatable, and as transparent with your perspective as needed. Viewers subscribe because they understand the perspective of the creator and what position the content is being presenting from. Monetizing your channel will require showing your character and not just explaining your authority and perspective. Your character will attract your subscribers.

 

Maintain the Channel

  

YouTube is always changing, due to the algorithmic nature of data driven content display and the dynamic nature of trends and popular topics. Maintaining a YouTube channel requires market strategy and pivoting on data points that YouTube presents to us as content creators. This includes capitalizing on what YouTube recognizes as your top performing videos.

① Vlog Style Editorial

Personality video is one of the key languages that content creators use to show who they are without needing to talk about who they are. A vlog style editorial allows you to tell a story that leads from one opening proposition to a final resolution, that also educates the viewer along the way. Your character is key in this equation, and characters need a story.

② Overcome a Problem

Offering a solution to a problem out of experience, or from a specific field of learning gives you present credibility and allows you to speak with confidence. This is where you can present topics and series that you are already well versed in. Solving a problem that you already have experience with line your channel with more touch-points to engage viewers and potential clients or partners.

③ Personal Growth

The more you grow personally on camera, the growth process becomes apparent over time with a series of videos that will showcase your field of profession. To bring interest and to build a community, your story, and your character should also always be leveling up and growing as well. This gives the viewer something to believe in, something that they invest a type of hope in.


 
➜ Quote

 

$2,500 / Month

 

Make it stand out.

  

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

 

Direction / Planning / Scripting

  

The direction of your channel will dictate the decision making process when pivoting and planning your content strategy. The Planning process is to ensure a conducive environment to enable you to either batch shoot/edit as well as relativity to what viewers are actually searching for. scripting and bullet-pointing will help create a straight forward message which allows you to be as creative as you want, so long as the message is being conveyed (know your message).

① 4-5 Videos / Month

To stay consistent, the achievement goal in running a regulated channel is to publish at least one focused video per week, topics and information that provides value to the viewer.

② Analytics & Strategy

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

③ Ideation / Topics / Subject Matter

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

 

Complete YouTube Channel Management

  
 

Content Strategy

  • Episode Development

  • Scripts and Messaging

  • Shot-lists and Planning

  • Editing and Production

SEO Optimization

  • Subject Matter Strategy

  • Searchable Titles and Format

  • Tags and Keywords

  • Data Orientation

Channel Branding

  • Channel Banner

  • Profile Image

  • Channel Descriptions

  • Complete Video Production

 

Direction / Ideation / Production
Case Studies / Proposals
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