Coca-Cola approached United DSN for a re-brand of their Mello Yello line of products. They were seeking vision and market positioning in an effort to refresh a classic offering to a key demographic that had evolved over time; an effort to reconnect with the American heartland.

Project Case Study

My role as a digital director and graphic designer were key in the development of a new logo, secondary branding systems and many applications in both conceptual design and physical packaging design production.

United DSN were able to secure current and future market share leveraging Mello Yello's roots in the midwest, refocusing their message, speaking directly to the American working class.